BTYXInsider is your hub while navigating your beauty journey—offering tips, guides, and insider secrets to help you feel confident, empowered, and Effortlessly You.

Wondering if you can use lip gloss every day? The answer is yes—when you choose hydrating, nourishing formulas that care for your lips. Here's why you should.

Coffee’s natural caffeine and antioxidants exfoliate, smooth, and protect lips. Experience these benefits with our MARRON coffee lip scrub for soft, radiant lips

Want to know your lip gloss isn't as long-lasting as you'd like? Discover the secret beauty routine to change that for soft, glowing lips that lasts all day.

Discover the truth about the role of lip hydration in lip care. Separate myths from facts to keep your lips soft, healthy, and fully nourished every day.

We get it.. having an uneven skin tone on your lips can lower your self-esteem. Discover the causes behind discoloration and BTYXCosmetics' crafted solution just for you.

Learn how founder Celia Batey discovered the spark that started her beauty journey—a small moment of confidence that taught her the power of being true to yourself and embracing your own glow.

Think of this as your lip gloss report card: five key tests every formula should pass.

Discover the psychology of self-care—why it’s more than relaxation, how it boosts mental health, and simple practices to build resilience daily

Somewhere along the way, lip oils started looking a lot like glosses—here’s why the distinction still matters

Beauty standards change constantly, but your self-worth doesn’t have to. In this post, we share five empowering ways to embrace your individuality, practice self-care, and redefine beauty on your own terms.